The AFB China Team was excited to attend Pet Fair Asia in August 2023. The show was held at the Shanghai New International Expo Center (SNIEC) with 17 exhibition halls and 230,000 square meters of exhibition space. About 2,200 brands participated as exhibitors and more than 250,000 visitors attended the...
Industry perspective: Understanding Palatability
In the pet food industry the word palatability is used frequently.
Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue.
We were excited to have 3 of our AFB Research & Development colleagues interviewed in the article: Susan Jojola, Ph.D, Manager, Applied Behavior; Preetha Banerjee, Manager, Customer Engagement; and Julie Ledyayev, Customer Engagement Scientist. Read what they had to say about the process of developing palatants to meet each customer’s interpretation of palatability.