Tag: Palatants
It’s 8 am and Greg and Phillip are beginning their day at AFB International. As they settle into the office and Greg walks to the coffee bar, he sees his coworker who asks if Phillip is here today because she has a treat for him. No, Phillip is not an…
AFB International is proud to be a part of this year’s All Pet Food Day and to have the opportunity to train the leaders of the future. At this virtual conference on August 26th, pet food professionals can get the latest updates on nutrition and processing from industry experts. Cesar…
In the pet food industry, business decisions about product advancement are based on comparative palatability assessments using data. Pet preferences are most often determined using two-bowl trials. Data from these or any comparisons must be carefully analyzed to tell an accurate story. The first step in this analysis is to…
People expend a great deal of effort making food taste good. Is it any wonder that our pets respond to food flavors as well? Not only do we want pets to enjoy mealtime, we want to ensure they’re getting proper nutrition to support a vibrant, healthy life. Our recent video All About…
Why it is not a simple question to answer.
Joining AFB as the VP of Research and Development is a great opportunity to partner with a growing organization that’s really focused on delivering something amazing for those important members of our family – our pets. I also find the degree of passion that my colleagues have for this industry…
AFB International is excited to be part of the Petfood Forum CONNECT virtual event to be held September 9 – 10 and September 15 – 17. This new digital experience offers a unique way to interact, learn and share with key members of the pet food industry. You will be…
Pet treats are big business. Sales growth in this category regularly outpaces the pet food market, and is expected to continue increasing year-over-year. However, treats are held to a higher standard of palatability than other pet food, since pet parents expect their cat or dog to readily accept a treat. …
As I look out my office window, it almost looks normal. Trucks are coming and going, and employees are busy. But if I look closer, it’s easy to see signs that these are not normal times. Employees and truck drivers are social distancing, most offices are unoccupied, and there is…
In the pet food industry the word palatability is used frequently. Jennifer Barnette Fox with Petfood Processing Magazine wanted to find out how palatability is measured and interviewed several industry professionals to “understand palatability” in her latest article in the March 2020 issue. We were excited to have 3 of…
AFB International was honored to receive the 2019 Saint Louis Zoo Foundation award. Michelle Sandau, Director of Research and Development, accepted the award on AFB’s behalf at the 28th Annual Marlin Perkins Society Celebration. Accompanying Michelle at the event were AFB employees Sarah Anderson, Becca Calvin, Debbie Francis, Jamie Klein,…
The wet cat food market is dynamic and growing. New ingredients, product forms and package types make creating palatable wet cat food a challenging task. AFB International launched a long-term strategic initiative to improve the palatability of wet cat food and help deliver the performance pet parents expect and cats…
Customers often ask us questions like: “Is the adherence of the palatant consistent throughout my production process?” or “Am I applying too much or too little palatant?” Pet food manufacturers know that a consistent palatant coating leads to better product performance. AFB has the methods to measure the expected amount…